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The web site norwichhousingsociety.org had the following on the homepage, "To enquire call us on 01603 625078." I noticed that the webpage said " Norwich Housing Society provide good quality, affordable." They also said " Housing for older people within the city of Norwich. Providing independent living with support. We offer good quality, well-maintained, affordable homes. Our tenants feel reassured and worry-free in their homes. Our schemes bring a sense of community, and a feeling of friendliness and camaraderie." The meta header had Norwich as the first optimized keyword. This keyword is followed by Housing for the elderly, Older people, and Support which isn't as important as Norwich. The other words norwichhousingsociety.org used was Society. Call systems is included but could not be seen by search parsers.